Love Food Pledge

Filed in Blog by on September 21, 2011 6 Comments
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reduce-food-waste-love-food-hate-wasteIf you’re mourning the loss of this year’s zero waste week and are now sitting twiddling your thumbs, you’ll be pleased to hear news from Esther Fisher, Community Engagement Officer at Wastewatch.

Wastewatch is a sustainability charity and Esther contacted me to tell me about the recent launch of a Love Food Hate Waste campaign in West London.

The aim is to try and get 18,000 people to pledge to reduce their food waste.

Even though they are targeting West London residents in particular for pledges, we all know the message of Love Food Hate Waste and the tips are applicable for all. And you all know food waste is one of my personal bug bears so I’ll definitely be using this as an excuse to get back on track with some habits that might have slipped over the summer.

They have a pledge page, and are offering incentives such as free kitchen aids and a monthly prize draw (until March 2012) which includes goodies such as restaurant vouchers, recipe books and cookery lessons.

You can choose from six pledges which are:

  • Meal planning for the week ahead
  • Checking foods you already have at home before making a shopping list
  • Avoiding cooking too much with careful portion control
  • Freezing foods you can’t use in time
  • Checking use by dates and avoiding food waste
  • Treating leftovers as ingredients

Or you can choose your own idea. Once you’ve made your pledge you’ll get a monthly tip sheet to help you reduce food waste as much as you can.

Check out our page: “how to reduce food waste” for lots more ideas and “8 food waste hacks: never waste food again” for more inspiration on setting your own pledge.


About the Author ()

I am a long time supporter of the Green and Sustainable lifestyle. After being caught in the Boscastle floods in 2004, our family begun a journey to respect and promote the importance of Earth's fragile ecosystem, that focussed on reducing waste. Inspired by the beauty and resourcefulness of this wonderful planet, I have published numerous magazine articles on green issues and the author of four books.

Comments (6)

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  1. Julie Day says:

    We do the meal planning all the time anyway. Will try to use what we have in our cupboards and fridge.

  2. Sandy says:

    well this is going to be easy, I already try to do all of this, sometimes succesful sometimes not, but mostly good

  3. Those pledges are already part of my cooking / shopping / eating habits. Thumbs up.

  4. Hazel says:

    I do already try to do all this, but I find food waste is an area in which it’s easy for things to slip…

    Best intentions are my usual downfall, but DS and I did make an apple crumble out of some wrinkly apples last night, which went down well!

  5. RubbishGeek says:

    We’ve been encouraging pledging for quite a while, it helps people to focus on the aspect of the campaign they can focus on best.
    Links to our pledge can be found through
    No prizes as yet I’m afraid though..

    Good Luck West London!

  6. Mrs Green says:

    @Julie Day: Great to see you taking part Julie. I know you are pretty much on top of things, but it’s always good to see if we can further improve 🙂

    @Sandy: Well done Sandy; keep up the great work! I’m pretty good myself, but LMG is ill this week and that’s when things can go downhill with food waste.

    @Joddle @ WasteAM: Great news Joddle – did you find ways to use the basmati rice up in the end?

    @Hazel: Yum, nothing beats an apple crumble in my book!

    @RubbishGeek: Thanks for the link; you’ve done some amazing work with families in your part of the world; really inspiring stuff.

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