Who wants more for their money?

Filed in Blog by on September 29, 2010 2 Comments
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Get more for your money

Get more for your money

The other week I saw an intriguing hashtag on twitter: #MMM (In case you’re a Twitter virgin, a hash tag is simply a way for people to search for tweets that have a common topic; a bit like using an index in a book.)

I enquired what this was about, as I picked up it was something to do with one of my personal favourites – reducing food waste.

Turns out the BBC programme “Great British Waste Menu” got a few passionate individuals fired up. And who can blame them?

Food waste

The programme highlighted the massive amount of food waste in the UK. As a challenge, four top chefs created a VIP banquet for 50 people using food that would otherwise have been thrown away.

They went to fields where farmers were forced to dig their crops back into the earth, supermarket skips, food retailers who had items they knew they wouldn’t get through in time and even households to ransack their fridges and fruit bowls.

Changing ideas

One of my favourite quotes is by Margaret Mead and reminds us “Never doubt that a small group of committed people can change the world. Indeed it is the only thing that ever has”.

So, a small group of committed people, including myself have pooled resources to help everybody make a positive impact on the UK’s waste issue.

More for my money

The campaign is called β€˜More for my money’ #MMM; the aim of which is to bring existing waste reduction schemes, campaigns and businesses under one roof. It’s going to be a one stop resource where people can go for help if they want to make a positive contribution to reducing waste.

Sharing resources

We’re currently sharing experiences and knowledge bases to see how we can gather momentum with celebrities, retailers and other interested and influential people. There’s a website being built, Lyndsey from Count on It labels has already been on BBC Radio Nottingham talking about the campaign and Leila from Sofias Kitchen is currently waving her magic wooden spoon over some celebrity chefs to see who would like to join in!

Challenging waste

Both ladies are involved with The New Ice Age – an initiative created by the British Frozen Food Federation to make people aware of the use of frozen foods to reduce food waste and to help families reduce their weekly shop costs. In addition, Lyndsey created Count on It labels which tell you at a glance if you food is still fresh and safe to eat, or if it should be thrown away.

Composters to foodies

The team consists of a diverse bunch of people from enthusiastic composters to foodies to incredibly passionate people who want to help others feel that they can, in some small way, contribute to reducing their waste.

I’ll keep you posted on progress and updates!

About the Author ()

I am a long time supporter of the Green and Sustainable lifestyle. After being caught in the Boscastle floods in 2004, our family begun a journey to respect and promote the importance of Earth's fragile ecosystem, that focussed on reducing waste. Inspired by the beauty and resourcefulness of this wonderful planet, I have published numerous magazine articles on green issues and the author of four books.

Comments (2)

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  1. LJayne says:

    Sounds interesting. I think the frozen food angle is one that definitely needs pursuing. The controls on frozen food are incredibly strict – my friend is a pea farmer – and so actually, compared with fresh stuff that has come a long way, often much better for you. Plus the way, if you have space, that you can freeze produce for later use. We’ve got an apple & pear tree and a blackberry bramble and we’re processing as much of the produce as we can to see us through the winter. Hubby even found a recipe for preserving pears in jars in sugar solution.

    It has to be far better than chucking the stuff away even though we didn’t plant the trees/bramble in the first place. Also have damson vodka stewing πŸ™‚

  2. Mrs Green says:

    @LJayne: I agree with you about frozen foods – making the most of my freezer is something I fail to do. I either forget to freeze things or do it virtuously and then forget it’s in there! Sounds like you’ve been really busy with preserving this year. Mr G and I have been ill and it’s grieving me to watch the apples fall from the trees; but I don’t have the energy to deal with them πŸ™

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