Packaging helps supermarkets bag top spots in green poll
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Katie Allen, The Guardian, Monday June 2, 2008.
High-profile green advertising campaigns by supermarkets appear to be paying off with five of the country’s biggest grocers coming out top in a survey of the most environmentally friendly brands.
Campaigns to discourage plastic bag use and an emphasis on less packaging helped Marks & Spencer, Waitrose, Tesco, Sainsbury’s and Asda take five of the top six places in a survey of 1,500 people.
For the second year running, the cosmetics retailer Body Shop took the top spot in the poll by Landor, Cohn & Wolfe and PSB – marketing consultancies owned by the media group WPP. The rest of the top 10 is made up of the soaps firm Dove, the internet giant Google, the Co-operative Bank and the utility company E.ON.
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